When the Bushido: The Soul of Japan (SoJ) was first composed in 1904 it was intended for a Western readership who had an interest in the history and founding philosophies of Japan’s otherwise mysterious society. SoJ’s particular audience was those who had an interest in Bushido, a set of Japanese moral codes, and how these codes were similar to the Western concept of Chivalry. Although SoJ was intended for the audience of its time period the publication can be of value to members of a contemporary readership. SoJ would be of particular interest to readers who desire an authentic and reliable text about the principles and history of Bushido.
The Singing Bones (TSB) seeks to attract the attention of several audience groups. Those who are familiar with the abstract art and story illustrations* of Shaun Tan, those who have an interest in the Grimm Brothers fairy tales, and those who wish to study how to depict particular characters or scenes through contemporary art (that itself has been influenced by the histories of foreign cultures).
Countries Around the World: South Korea (CAW-SK) is orientated towards a readership that includes curious travellers and those with a growing interest (either personal or academic) in the history, environment and culture of South Korea. CAW-SK is ideally used as a study resource for introducing the various aspects of South Korea’s society to a new audience. Due to CAW-SK’s compact size and durable production quality (hard back cover, gloss paper) this publication is also well suited for the role of a travel guide.
The Feast Goes On (TFGO) is intended for readers (and chefs) who have an interest in Jewish food, the food’s history, and in the various cultures and nations which this food originated from. Although TGFO content caters for a specialised field, the preparation of traditional Jewish food with a diverse heritage, the publication can be of value to a wider readership. For example, food historians, those with an adventurous pallet (and enjoy rich food), and those who have friends who can cook and who are looking for something different.
Towards Zero Energy Architecture’s (TZEA) primary audience is those with a personal or professional interest in contemporary zero-impact / passive architecture, renewable energy technology, and sustainable building techniques. In addition, TZEA can also be of value to readers involved in the fields of contemporary art, graphic design, photography and woodworking. TZEA's adaptive nature is due to the publication's quality production and layout, and the artistic merits of its featured building projects .